DCOE Landing Gear

so your brand does not have a website...

but you need a landing page for a campaign

Graphic Design

Responsive, template based layouts, customizable images and colors. Quick delivery upon receiving all content.

Custom URL

A unique, short, human readable URL, usable on print materials as well. (E.g.: https://richter.links/dcoe)
Hosting is included.

measurement

The number of clicks on the provided URL are measured by default. Further analytic options are to be discussed.

Examples

inspiration from real world use

use case 1

Brand X does not have a website in country Y. PM launched an email campaign and wanted to show a brand video along with some messages in a fully branded on-screen environment.

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use case 2

Brand B has a website in country C., but it would not have been practical to change the site for a campaign. PM used the solution to publish a separate campaign landing page.

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the process

This is how you can work with landing gear.

Campaign planning

When planning the campaign, clarify all details with you local agency - and also with DCOE in time ahead of launch. To set up a landing page, DCOE needs the content to be published and time to set up. Please allow time to brief, review nd iterate. Bear in mind that quick setup is a trade-off for complexity. This solution is a good fit for simple landing pages.

Execution

After the setup and approval of the page, it will be published at an agreed URL under the https://richter.links domain, with a custom, unique tag. Please allow an additional day for publication after the final approval.

Reporting

With the default setting, the solution will provide the total number of clicks on the given URL. Please note that oter metrics are not available out of the box - if necessary, please allow additional time for setting them up.

landing gear

This is landing gear